Is it effect or affect?

ef·fect
\i-ˈfekt, e-, ē-, ə-\
1 a: purport , intent b: basic meaning : essence
2: something that inevitably follows an antecedent (as a cause or agent)
3: an outward sign : appearance
4: accomplishment , fulfillment
5: power to bring about a result : influence



af·fect
\ˈa-ˌfekt\
1 obsolete : feeling , affection
2: the conscious subjective aspect of an emotion considered apart from bodily changes ; also : a set of observable manifestations of a subjectively experienced emotion

What is most important now

In a world where celebrity equals talent, and where make-believe is called reality, it is most important to have real love, truth and stability in your life.

- Bernie Brillstein
executive producer of both film and television